TikTok said to launch in-app shopping platform as early as October in Spain, Ireland
Jul.23,2024

Asia Tech Wire (July 23) -- TikTok plans to launch its in-app shopping platform TikTok Shop in Spain and Ireland as early as October, according to Bloomberg.

Citing people familiar with the matter, the report said TikTok has notified partners, including merchants and creator agencies, in recent weeks to prepare for the debut of TikTok Shop in Spain and Ireland.

TikTok Shop has recruited a team of about 40 people in Spain, the people said.

It's also hiring Spanish-speaking employees in Madrid and London, among other places, to work on jobs such as logistics, compliance and strategy for TikTok Shop, the company's job site showed.

In response, a TikTok spokesperson said the company will "continue experimenting with this new commerce opportunity to support businesses of all sizes and enable our community to discover and engage with products they love."

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