Asia Tech Wire (Aug 9) -- TikTok announced a partnership with Amazon on Thursday that will allow users to purchase items from Amazon without leaving the video app.

In a statement, TikTok said users will see Amazon product recommendations on the "For You" feed, and can choose to link their TikTok account to their Amazon account through a "secure, quick, and easy one-time" set-up.

Once the two accounts are linked, users can complete their Amazon purchases through product advertisements without leaving the TikTok app.

Additionally, users can see real-time pricing, Prime eligibility, delivery estimates, and product details in TikTok's Amazon ads, and can choose to unlink their Amazon account at any time in TikTok's app settings.

Sensor Tower data shows that TikTok is firmly at the top of the global mobile app revenue charts, with revenues up 8% YoY to $2.6 billion in the first half of 2024.