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Since the beginning of this year, many places have introduced new policies in accordance with local conditions to support game companies in expanding overseas markets. In May, Guangdong Province issued the "Several Policy Measures on Promoting the High-Quality Development of Guangdong's Online Game Industry", which proposed to create a "Guangdong-made Game Overseas Matrix" and a "Game Enterprise Overseas Alliance", integrate resources, and concentrate on promoting more Guangdong-made original games to the international market and expand the overseas influence of Guangdong-made games. In June, the Zhejiang Provincial Department of Commerce and 17 other departments jointly issued the "Several Measures on Supporting Games to Go Overseas", proposing a series of measures such as promoting cultural and technological integration and innovation in the game field, supporting game "going overseas" publicity and marketing promotion, and implementing precise policies for R&D, operations and other links to enhance the global competitiveness of game products. Thanks to a series of policy supports, Chinese game companies have accelerated their "going overseas" and have turned their attention to overseas markets to seek new growth points. Leading game industry companies such as Perfect World Co., Ltd. and Sanqi Interactive Entertainment Network Technology Group Co., Ltd. (hereinafter referred to as "Sanqi Interactive Entertainment") have vigorously promoted their globalization strategies, and small and medium-sized game manufacturers have also actively optimized their global layout.
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CITIC Securities Research Report pointed out that the current market environment and atmosphere have some shadows of the end of 2014, including: investors have accumulated a certain profit effect in Hong Kong stocks, small and micro-cap stocks and industrial tracks, and new products have begun to pick up moderately; non-financial sector profit expectations are approaching the bottom, investor patience has improved, and confidence has yet to be restored; anti-involution and boosting domestic demand have become clear policy goals, and the introduction of specific policies and adjustments in thinking are only a matter of time. The "15th Five-Year Plan" may show a new policy path. The market currently lacks only a catalyst for ignition, which may be unexpected policies from China and the United States, or new changes in the technology industry. From the perspective of allocation, we still maintain three ideas in the mid-term report season. The first is industries with super-strong industrial trend characteristics, focusing on AI and innovative drugs; the second is industries driven by performance and valuation matching, focusing on North American computing power chain, nonferrous metals and games in communications and electronics; the third is industries with certain themes and position-based game nature, related to military industry and anti-involution-related new energy. Overall, the rotation of nonferrous metals, AI hardware, innovative drugs, games and military industry may still be the main theme of the mid-term report season.
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