At 8 PM on October 20th, the 2025 Tmall Double 11 (Singles' Day) shopping festival officially launched, marking a surge in brand sales and exponential growth. In the first hour, 80 brands, including Apple, Genji Momoko, PROYA, SkinCeuticals, Fila, Estée Lauder, Lancôme, L'Oréal, La Mer, RobeCote, Nike, and lululemon, surpassed 100 million yuan in sales. 30,516 brands doubled their sales, exceeding last year's first day of sales. 18,919 brands surpassed last year's entire day's sales in the first hour. Apple's flagship iPhone line surpassed last year's entire day in sales. AirPods 4, Apple Watch S11, iQOO 15, Nintendo Switch, and Xiaomi Mi 17 Pro Max all saw sales exceeding 10 million yuan in the first hour.