Asia Tech Wire (Sep 2) -- Marketing research firm NielsenIQ, commonly known as NIQ, has appointed a new head of China.

NielsenIQ announced Monday that effective Sept. 1, Ryan Zhou will assume the role of Managing Director of China, leading the FMCG retail measurement services (RMS) and the newly integrated strategic analytics and insights business, which encompasses Consumer & Marketing Insights (CMI), Advanced Analytical Consulting (AAC) & Big Data and BASES.

Zhou has been with NIQ for 18 years, and was previously Managing Director of E-Commerce & Omnichannel at NielsenIQ China.