Richard Qiangdong Liu
2025.08.30
21:01
Meituan and JD.com compete for "offline discount stores", Liu Qiangdong shows up to "support"
The online food delivery war may be transforming into an offline discount war. On August 30th, JD.com opened four discount supermarkets in Suqian, the hometown of company founder Liu Qiangdong. JD.com stated that the discount supermarkets are backed by JD.com's supply chain system, with many specialty products sourced directly from the source, eliminating middleman markups. The previous day, on August 29th, Liu Qiangdong also appeared in Suqian to promote the discount supermarkets. Besides JD.com, Meituan and Hema have also made recent moves. On August 29th, Meituan's self-operated Happy Monkey Head supermarket opened in Hangzhou. While not directly identifying itself as a discount store, it also boasted "high-quality products at affordable prices." On the same day, Hema NB announced its name change to "Super Box NB." Since launching the food delivery war in April, the three internet platforms have now simultaneously updated their efforts in the offline discount retail market.
20:13
Liu Qiangdong appeared in the Scottish Premier League audience
On August 30th at 7:30 PM, the tenth round of the 2025 Jiangsu City Football League took place. The Suqian team played a home game against the Huai'an team. Interestingly, JD.com founder Liu Qiangdong was in the stands to cheer on his hometown team, Suqian. Thanks to Liu Qiangdong's support, tonight's match for Suqian is highly anticipated. This match is destined to be a highlight of the Scottish Premier League. Previously, JD.com announced it had become the official strategic partner of the Scottish Premier League. The two parties will collaborate in all areas, including event marketing, cultural entertainment, national fitness, live broadcasts, and match customization. As early as June of this year, JD.com announced a strategic partnership agreement with the Suqian team, becoming the team's top strategic partner. Furthermore, during the Summer Davos Forum, Liu Qiangdong explicitly stated his intention to attend a Scottish Premier League match in person.
2025.08.29
22:30
Liu Qiangdong appeared in Suqian: Visiting JD.com's discount supermarket, with four stores opening tomorrow
Today, JD.com founder Liu Qiangdong appeared in Suqian and made an appearance at the soon-to-open JD Discount Supermarket. It's reported that four JD Discount Supermarket locations will open simultaneously in Suqian on August 30th. On social media, several netizens reported encountering Liu Qiangdong in Suqian today. Pictures shared by netizens show Liu Qiangdong smiling and greeting his fellow townspeople warmly, appearing cheerful. Some netizens speculated that Liu Qiangdong's return to his hometown might be to attend the upcoming Jiangsu Premier League match between Suqian and Huai'an City on August 30th. It's reported that the JD Discount Supermarket Liu Qiangdong visited today is China's first large-scale discount supermarket format. Unlike traditional discount supermarkets, JD Discount Supermarket leverages JD's core supply chain advantages and adopts a "large store, multiple SKU" operating model, bringing together a wide range of categories, including daily necessities, fresh food, fast-moving consumer goods, and alcoholic beverages.
2025.07.16
21:16
Meituan Wang Fuzhong: Liu Qiangdong said before that he only wanted to make 5% from food delivery. Brother, no one has ever made 5%
Today, according to LatePost, Wang Puchong, CEO of Meituan's core local business segment, was asked whether the profit margin of Meituan's food delivery has become higher this year compared with previous years. He said that it is definitely not now. Last year, it was around 4%, with little fluctuation. Our total profit growth came more from the growth of scale. We did not pursue profit margins because the profitability of this industry is very thin. Wang Puchong mentioned that the thin profit of the food delivery model is reflected in the low profit of each order, which is just over one yuan. This cup of coffee will be gone once it is added in. Therefore, the interests of the several parties on the food delivery network - merchants, riders, platforms, and users, the four parties need to find a clever balance point so that everyone can satisfy each other, but it is very difficult to satisfy the four parties. Why do I repeatedly say that this industry is exquisite and thin, and this business model cannot be done in an overly idealistic or too simple and crude way. "Liu Qiangdong said before that they only wanted to make 5% from food delivery. Brother, no one has ever made 5% from food delivery. Zhang Xuhao said publicly when he sold Ele.me to Alibaba in 2018 that the food delivery model would never make money, so I sold it," he said.
2025.06.23
22:38
Yanghe Chairman and Liu Qiangdong met in the desert and launched two JD customized light bottle wines
Recently, the "Brothers Join Hands to Create the Future" Yanghe Daqu High-end Light Bottle Wine Strategic Conference was held in Baotou, Inner Mongolia. During the conference, Zhang Liandong, Party Secretary and Chairman of Yanghe Shares, Liu Qiangdong, Founder and Chairman of JD Group, and Song Shuyu, Chairman of the China Alcoholic Drinks Association, held a desert dinner to taste the high-end light bottle wine specially customized by Yanghe for JD. According to Yanghe's official Weibo, Liu Qiangdong has always been concerned about his hometown Suqian for many years and has given strong support to the development of his hometown and Yanghe. To express respect, Yanghe specially customized two light bottles of 211ml and 618ml for JD, implying JD's "211 Limited Time Delivery" service and "618" shopping festival. At present, the product has been exclusively pre-sold on the JD platform. JD responded: "Supporting hometown wine is a feeling, but also a responsibility." JD emphasized that just as "211 Limited Time Delivery" represents JD's commitment to timeliness and quality, in the just-concluded "618" promotion, the number of users placing orders on JD increased by more than 100% year-on-year, which reflects consumers' trust in the platform. JD.com said it will work with Yanghe to continue to provide consumers with more cost-effective products and high-quality services.
2025.06.18
10:48
Hou Yi, founder of Hema, commented on Liu Qiangdong's speech: It is only a matter of time before Meituan surpasses Tmall and JD.com in the fast-moving consumer goods category
Hou Yi, the founder of Hema, forwarded the content of Liu Qiangdong's recent small-scale sharing session on WeChat Moments, and said: Liu's supply chain theory is indeed an innovative and leading strategy in the Internet era, but in the mobile Internet era, the supply chain efficiency of self-operated + platform cannot be compared with the supply chain efficiency and service efficiency of Meituan + hundreds of thousands of stores across the country. Hou Yi also said that when he founded Hema in 2015, he always believed that he could not compete with e-commerce in making standardized factory products, so he entered the fresh food track, which e-commerce could not do. However, from Meituan's current business model, it can gather thousands of small stores and negotiate resources and advertising with brands, and the price is lower than that of e-commerce, because the offline share of the fast-moving consumer goods market is much larger than that of e-commerce, and the service experience is better nearby, so it is only a matter of time before Meituan's instant retail surpasses Tmall and JD.com in the fast-moving consumer goods category.
00:38
Liu Qiangdong reveals the progress of JD.com's international business: no cross-border e-commerce model, the infrastructure has been basically built
Liu Qiangdong, chairman of the board of directors of JD.com Group, said at a small-scale sharing session that JD.com's international business strategy is local e-commerce and building a local team. "We already have more than 2,000 employees, procure locally, ship locally, and only sell branded goods." Liu Qiangdong said that JD.com's international business does not follow the cross-border e-commerce model, "I firmly believe that the cross-border e-commerce model is unsustainable in the long run." Liu Qiangdong revealed that JD.com has been working in Europe for three years and the infrastructure has been basically built. In terms of product selection, Liu Qiangdong said that JD.com's international strategy is different from Amazon. "We signed 1,000 Chinese brands in the early stage. Our definition is that if these 1,000 Chinese brands succeed, we will succeed." Liu Qiangdong said that it may take another five years. "These 1,000 Chinese brands need to be negotiated one by one, and they need to be compliant and certified locally. A lot of work needs to be done, and it may take another five years to bring all these 1,000 brands overseas."
2025.06.17
23:38
Liu Qiangdong: He donated 120,000 yuan during the Wenchuan earthquake, wrote a "suicide note" and went to the disaster area for rescue
Liu Qiangdong, chairman of the board of directors of JD.com Group, said in a sharing session today that if a disaster occurs anywhere in the country, the warehouse managers of JD.com in the area near the disaster have the right and must donate emergency goods. Why do warehouse managers have such rights and obligations? Liu Qiangdong said that he decided to go to the disaster area the day after the 5.12 earthquake in 2008. "At that time, I had 120,000 yuan of personal money at home. After donating, I couldn't sleep, so I called a group of off-road friends and made an appointment to drive from Beijing to Pingwu County near the center of the Wenchuan earthquake to help with the rescue." Liu Qiangdong revealed that before he went, he sent a letter similar to a suicide note to all employees, "explaining what to do if I can't come back."
23:21
Liu Qiangdong: Company management depends on the team, and JD.com emphasizes "cooperation"
Liu Qiangdong, chairman of the board of directors of JD.com Group, said in a sharing session today that when talking about the sense of crisis, he admitted that he wanted to retire because he was not confident in himself, "People always doubt themselves." "I believe that everyone will have moments of confusion and perplexity, and I will too, because I am also a human being." However, he admitted that looking back, "I still have to rely on a team, not just me alone." He said that no one can understand everything. Therefore, JD.com emphasizes "cooperation." "Among the members of our SEC (JD.com Group Strategic Executive Committee), some are good at management, some are good at strategy, and some have lived and worked abroad for many years," he said. We emphasize that the 17 people in the SEC should be diverse and complement each other. "Our current approach is to complement each other through teamwork."
22:13
Liu Qiangdong: JD.com will apply for stablecoin licenses in major currency countries around the world
Liu Qiangdong, chairman of the board of directors of JD.com Group, said in a sharing session today that JD.com hopes to apply for stablecoin licenses in all major currency countries in the world, and then use the stablecoin licenses to realize exchange between global companies, reducing the cost of global cross-border payments by 90% and increasing the efficiency to within 10 seconds. "It takes an average of 2 to 4 days for companies to remit money, and the cost is also quite high. After the B-end payment is completed, we will penetrate into the C-end payment. I hope that one day everyone can use JD.com stablecoin to pay when they consume around the world." Liu Qiangdong said.
2025.04.27
16:59
A merchant publicly supports JD Takeaway, Liu Qiangdong: Commission will be waived for another year
Today, Liu Qiangdong posted a message on WeChat Moments to support a restaurant and said he would waive the commission for the restaurant for one year. Liu Qiangdong said, "Thank you for your support! I will waive the commission for another year after I find your restaurant. I have worked in a restaurant and I know how difficult it is to be in the restaurant industry. I wish your restaurant will be prosperous and have a thriving business." This move quickly attracted industry attention and was interpreted as a signal that JD Takeaway will continue to increase its efforts to attract branded restaurant merchants to settle in. When JD was asked for confirmation on the same day, the other party responded: "It is true. JD Takeaway is in contact with the merchants to negotiate a waiver of commission."
2025.04.22
11:13
Liu Qiangdong hopes to have more than 1 million full-time delivery workers at JD.com in the future
On April 21, Liu Qiangdong treated the deliverymen to hot pot in the evening. Liu Qiangdong said: "As of yesterday, JD.com has more than 710,000 employees. According to the current development, we will exceed 1 million in about four years. Not including the delivery brothers, I hope that JD.com will have more than 1 million full-time deliverymen in the future."
2025.04.21
21:25
After Liu Qiangdong personally delivered the food, he invited the delivery riders to have a hot pot dinner
News on the evening of April 21: Today, a Beijing consumer posted a photo with JD.com founder Liu Qiangdong on social media. In the photo, Liu Qiangdong was wearing a JD.com takeaway rider uniform and holding takeaways, and he seemed to be personally involved in the front-line delivery service of JD.com takeaway. This evening, a JD.com takeaway rider posted a short video on social media saying, "I came back from delivering goods and ate the hot pot that Brother Dong invited me to eat. I didn't feel cold instantly." In the video, Liu Qiangdong gathered many JD.com takeaway riders for a hot pot dinner and said, "I am very happy to see you all today. I also delivered a few takeaways this afternoon."
20:15
Liu Qiangdong personally delivers food and takes photos with customers
A Beijing consumer posted a photo with JD.com founder Liu Qiangdong on social media. In the photo, Liu Qiangdong was wearing a JD.com takeaway biker uniform and holding takeaway food, which seemed to show that he was personally involved in the front-line delivery service of JD.com takeaway. The consumer wrote, "I received my first takeaway order from Brother Dong. I am honored. I have also enjoyed the service of a billionaire. I wish JD.com a prosperous business!"
2025.03.21
15:14
Liu Qiangdong speaks out on the issue of rider welfare
On March 21, JD.com founder Liu Qiangdong said in his WeChat Moments that last year was the most fulfilling time in his 20 years of entrepreneurship, because more than 1,200 couriers retired and could withdraw hundreds of thousands of yuan in housing provident funds at one time, with full coverage of pensions and medical insurance. Liu Qiangdong also said, "The knowledge, business models, and technical algorithms we have learned should not be used to exploit the brothers at the bottom of society! Our profits, market value, and wealth should not be built on the insecure lives of the lower-class people!" He called on all couriers and riders to receive five insurances and one housing fund, because the profits and market value of several major platforms in China today can fully support it.
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