Today, according to LatePost, Wang Puchong, CEO of Meituan's core local business segment, was asked whether the profit margin of Meituan's food delivery has become higher this year compared with previous years. He said that it is definitely not now. Last year, it was around 4%, with little fluctuation. Our total profit growth came more from the growth of scale. We did not pursue profit margins because the profitability of this industry is very thin. Wang Puchong mentioned that the thin profit of the food delivery model is reflected in the low profit of each order, which is just over one yuan. This cup of coffee will be gone once it is added in. Therefore, the interests of the several parties on the food delivery network - merchants, riders, platforms, and users, the four parties need to find a clever balance point so that everyone can satisfy each other, but it is very difficult to satisfy the four parties. Why do I repeatedly say that this industry is exquisite and thin, and this business model cannot be done in an overly idealistic or too simple and crude way. "Liu Qiangdong said before that they only wanted to make 5% from food delivery. Brother, no one has ever made 5% from food delivery. Zhang Xuhao said publicly when he sold Ele.me to Alibaba in 2018 that the food delivery model would never make money, so I sold it," he said.