Yanghe Chairman and Liu Qiangdong met in the desert and launched two JD customized light bottle wines
Recently, the "Brothers Join Hands to Create the Future" Yanghe Daqu High-end Light Bottle Wine Strategic Conference was held in Baotou, Inner Mongolia. During the conference, Zhang Liandong, Party Secretary and Chairman of Yanghe Shares, Liu Qiangdong, Founder and Chairman of JD Group, and Song Shuyu, Chairman of the China Alcoholic Drinks Association, held a desert dinner to taste the high-end light bottle wine specially customized by Yanghe for JD. According to Yanghe's official Weibo, Liu Qiangdong has always been concerned about his hometown Suqian for many years and has given strong support to the development of his hometown and Yanghe. To express respect, Yanghe specially customized two light bottles of 211ml and 618ml for JD, implying JD's "211 Limited Time Delivery" service and "618" shopping festival. At present, the product has been exclusively pre-sold on the JD platform. JD responded: "Supporting hometown wine is a feeling, but also a responsibility." JD emphasized that just as "211 Limited Time Delivery" represents JD's commitment to timeliness and quality, in the just-concluded "618" promotion, the number of users placing orders on JD increased by more than 100% year-on-year, which reflects consumers' trust in the platform. JD.com said it will work with Yanghe to continue to provide consumers with more cost-effective products and high-quality services.