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On December 12, the Ministry of Human Resources and Social Security and five other departments jointly issued the "Notice on the Comprehensive Implementation of the Individual Pension System" (hereinafter referred to as the "Notice"), officially announcing that the individual pension system will be expanded from 36 pilot cities (regions) to the whole country. As the system covers more people and investment products, the business volume of relevant institutions will also undergo significant changes. According to previous information, the relevant participating institutions have been preparing for this for a long time and have made many preparations around the main content of the "Notice". After the policy was officially announced, institutions, especially banks as important account opening entrances, quickly promoted it, increased marketing rewards for account opening and deposits, and some institutions also issued new task indicators to employees of relevant departments. According to the comprehensive understanding of various sources of First Financial Daily, the task intensity of individual pension business of different types of institutions is different, and the challenges they face are also different. The head of the pension business of a large state-owned bank said that compared with expanding new account opening according to quantitative indicators of headcount, it is more critical to make appointments for account opening smoothly and complete deposits before the end of the year after account opening. Some people from joint-stock banks also said that compared with large state-owned banks, the current business indicators within the bank are relatively flexible. Many institutional people believe that the ultimate goal of business development is for customers to make deposits and investments after opening an account, and that it is necessary to avoid blindly pursuing KPIs, which may lead to a "split" of business goals. Compared with the past, most current bank activities are not simply aimed at first-time account opening customers, but have set certain deposit thresholds, and incentives include WeChat instant discounts, JD E-cards, etc.
2024.12.12
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