A Beijing consumer posted a photo with JD.com founder Liu Qiangdong on social media. In the photo, Liu Qiangdong was wearing a JD.com takeaway biker uniform and holding takeaway food, which seemed to show that he was personally involved in the front-line delivery service of JD.com takeaway. The consumer wrote, "I received my first takeaway order from Brother Dong. I am honored. I have also enjoyed the service of a billionaire. I wish JD.com a prosperous business!"