Asian Tech Press (Dec 20) -- Adidas Originals' NFT project "Into the Metaverse," a collaboration between Adidas Originals and multiple parties, has officially launched, giving owners exclusive access to a variety of Adidas Originals experiences and products. With NFT as a pass to virtual land and free co-branded items, owners will be able to wear-related virtual devices in the blockchain-based game "The Sandbox" wears related virtual devices.

And according to Cryptobriefing, a total of 30,000 NFTs were sold for 0.2 Ethereum each, which sold out quickly after launch, with Adidas scoring 6,000 Ethereum. However, many consumers failed to trade at the beginning of the sale process due to technical problems. Adidas promised to compensate those who lost their Ethereum.