According to a report released by market analysis agency Canalys, in 2024, the global wearable wristband device market will achieve steady growth, with shipments reaching 193 million units, a year-on-year increase of 4%. This is two consecutive years of growth after the market adjustment in 2022, showing a momentum of recovery. Strong demand in China and emerging markets has become the main growth driver, making up for the decline in mature markets such as the United States and India. Basic watches and basic bracelets have driven the growth of entry-level users, while competition among leading brands such as Apple, Xiaomi, and Huawei has intensified, and the market landscape has further evolved. In 2024, China will remain the world's largest wearable wristband device market, with shipments accounting for 30% of the world, a year-on-year increase of 20%. Thanks to multiple factors such as government subsidies, product upgrades, and ecological integration, the fourth quarter surged by 50%.