AI upstart DeepSeek has taken the automotive industry by storm at the start of the year. So far, more than a dozen auto companies have announced initiatives to get DeepSeek on board, including Geely Auto, Lantu Auto, Zhiji Auto, Great Wall Motor, GAC Group, Changan Automobile, Chery Group, etc., aiming to win the "second half" of the competition for automotive intelligence. Experts believe that AI technology has brought a new revolution to the automotive industry. In terms of user experience, AI will bring about an intelligent "dimensional revolution" and deep penetration of personalized services. AI-driven functional iterations will also create space for software payment, allowing automakers to shift from "selling hardware" to "selling services" more quickly; in terms of autonomous driving technology, access to AI can achieve "efficiency leaps", accelerate autonomous driving algorithm training, and shorten the autonomous driving development cycle. At the same time, with the support of AI technology represented by DeepSeek, it is expected that traditional automakers will quickly make up for their shortcomings in intelligence, narrow the gap in intelligence with new forces, and make it possible to "come from behind and catch up."