On April 28, Chinese electronics company TCL Group held an online conference in Sao Paulo, Brazil, announcing that TCL is becoming a global partner of CONMEBOL Copa América 2021.

It is TCL's second time to become the official global sponsor of the CONMEBOL Copa América tournament after 2019.

Over 1,300 TCL partners, channel customers, and news media from nearly 20 countries in Latin America participated in the conference online.

CONMEBOL Copa América 2021 is co-hosted by Argentina and Colombia and will be held from June 13 to July 10. During the tournament, TCL will provide equipment for the Video Assistant Referee (VAR) system. TCL will also place professional high-quality TV sets at all tournament venues to allow fans on-site to watch the games better.