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According to China Business News, the day after the United States announced "reciprocal tariffs" to the world, the Trump administration published a 22-page product exemption list on the White House official website, which included an exemption principle of "U.S. content ≥ 20%", that is, for goods originating from any country, if the "U.S. content" accounts for 20% or more of the total customs declaration value of the imported goods, no additional tariffs will be imposed on the "U.S. content", and only reciprocal tariffs will be imposed on the "non-U.S. content". It is understood that the scope of application of the "U.S. content ≥ 20%" exemption clause covers the electronic manufacturing industry chain such as consumer electronics (such as smartphones, AR/VR devices), communication equipment (optical modules, servers), and industrial automation equipment; under this clause, products with U.S. content accounting for more than 20% of the customs declaration price can be exempted from the additional tariffs imposed by the United States (such as 34%-46% tariffs on electronic products from China and Vietnam), and "reciprocal tariffs" only apply to the non-U.S. content of the product. So, what is the impact of the exemption threshold of "U.S. content ≥ 20%" on consumer electronics? According to the Securities Times, Canalys senior analyst Zhu Jiatao said: "Apple has applied for tariff exemptions in similar cases of tariff increases before, but the impact of this tariff policy on Apple's industrial chain still needs to wait for Apple's latest progress in applying for tariff exemptions."
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