According to CCTV news, the 30th Shanghai TV Festival is being held, and for the first time it has been deeply integrated with the Shanghai International Film Festival to form the "International Film and Television Market". This event focuses on film technology innovation and launches an ultra-high-definition special exhibition, covering ultra-high-definition technology, virtual production, VR experience, etc., showing the various possibilities of digital image creation in the future. Cutting-edge technologies such as film and television robots, VR virtual space, and AI-enabled film and television creation processes were demonstrated on site to promote the development of China's own film standards. This event not only showcased the new generation of ultra-high-definition technology standards, but also promoted the understanding and application of domestic technologies by domestic and foreign partners.