Samsung has announced a strategic partnership as the official sponsor of former England soccer captain David Beckham's Guild esports organization.

Beckham is the co-owner of the London-based Guild esports organization, which was listed on the London Stock Exchange in October. As the association's official display partner, Samsung signed its first one-year contract with it. The exact amount has not been disclosed, but according to sources familiar with the matter, 50 percent of the deal's value will be paid in cash, while 50 percent will be delivered in the form of equipment such as Samsung displays.