Asia Tech Wire (June 12) -- Chinese electric car maker Zeekr plans to increase its frontline workers by 25% in order to meet its sales targets.

At the same time, Zeekr expects to reduce the number of middle and back office positions by 20%, and increase the total number of marketing service staff by 16%.

The Chinese automaker revealed that its global stores totaled 392 at the end of May.

Zeekr said it will strengthen its channel construction and expects to increase the number of stores to 520 by the end of this year.

According to its latest earnings results, Zeekr achieved revenue of 14.737 billion yuan in the first quarter of this year, up 71% year-on-year.

The company disclosed earlier this year that its sales target for 2024 is 230,000 units, of which the number of exports is due to reach 30,000 units.

Currently, Zeekr is vigorously expanding overseas markets, and in 2024 it will not only enter the luxury market of eight European countries, but also enter the markets of 50 countries and regions such as Southeast Asia, the Middle East, South America and Australia.