Asian Tech Press (Dec 8) -- German automaker Audi AG announced Tuesday the appointment of a new president for its Chinese arm to advance its electrification strategy in the country.

Audi announced that from January 1, 2022, Jürgen Unser will be the President of Audi China and will be responsible for Audi's business operations in China. The current president of Audi China, Werner Eichhorn, is leaving the company and entering retirement.

Public information shows that Jürgen Unser joined Volkswagen Group in 2004 and has held management positions in the production departments of Volkswagen Commercial Vehicles and Audi, as well as in the production planning/strategy department of the Group.

"With Jürgen Unser we now want to focus on the aim of helping to shape the mobility of the future in China and implementing our electrification strategy for Audi AG's biggest market in cooperation with our Chinese partners," comments Markus Duesmann, CEO of Audi AG.