At 8 pm on May 16, Tmall 618 in 2025 will be officially launched. With the addition of national subsidies, the new flagship mobile phone products have been greatly reduced in price across the board. Apple has reduced its price by 2,000 yuan, and iPhone16Pro has been included in the national subsidy for the first time, with a discount of 2,500 yuan; Huawei, Xiaomi, OPPO and other brands have joined the battle, and flagship models above 6,000 yuan have all been reduced to the national subsidy range. With the addition of 618 platform coupons, flagship models are all cheaper by more than 1,000 yuan. Statistics show that in the first phase of Tmall 618, more than 2,000 mobile phones support the superposition of Tmall 618 discounts and national subsidies, with subsidies as low as 50% off, covering mainstream mobile phone brands such as Apple, Huawei, Xiaomi, OPPO, vivo, Honor, Samsung, and OnePlus.