According to multiple insiders, before TikTok was shut down in the United States, TikTok e-commerce had set a goal of growing 400% in the United States this year. At present, the fastest growing category of TikTok e-commerce in the United States is home products, and health products have also seen good growth. A Chinese merchant operating in TikTok e-commerce expressed an optimistic attitude. In his opinion, the current development status of TikTok e-commerce in the United States is similar to that of Douyin e-commerce in China around 2020, and the daily order volume of small and medium-sized merchants can reach about 1,000 orders.