At 1 a.m. Beijing time on September 10, Apple held its 2025 Autumn Conference and launched the new iPhone 17 series. Pre-orders will start at 8 p.m. on September 12 and sales will start on September 19. At present, JD.com's self-operated flagship store for Apple products has opened reservations simultaneously. JD.com data shows that within 6 hours of the reservation opening, the total number of reservations for the new iPhone 17 series exceeded 2 million. It is reported that as the first launch channel, JD.com provides users with a number of purchasing rights, including a subsidy of up to 2,100 yuan for old-for-new exchanges, a national subsidy of 500 yuan for designated models, and up to 24 interest-free installment services. In addition, JD.com will also provide users with "minute-level delivery" delivery services to ensure that users can experience the new phone as soon as possible.