According to data from RUNTO, in the first quarter of 2025, the online market for adult smartwatches was booming. Among them, sales reached 2.516 million units, a year-on-year increase of 45.9%; sales reached 3.86 billion yuan, a year-on-year increase of 51.7%; the average market price remained stable at 1,535 yuan. In terms of brand structure, the market is highly concentrated. The TOP5 brands, namely Huawei, Apple, Xiaomi, vivo and Honor, accounted for a total of 80.5% of the market share, an increase of 13.8 percentage points compared with the same period last year.