Honor launches Alpha Strategy in China for the first time, and will invest over 70 billion yuan to enter the AI terminal ecosystem
On May 22, during the 2025 Global Artificial Intelligence Terminal Exhibition and the 6th Shenzhen International Artificial Intelligence Exhibition, Honor launched its Alpha Strategy in China for the first time, announcing its full transformation from a smartphone manufacturer to a world-leading AI terminal ecosystem company, and plans to invest $10 billion (about RMB 72 billion) in the next five years to build an AI ecosystem covering all scenarios. Fang Fei, President of the Product Line of Honor Terminal Co., Ltd., introduced: "Honor will build a three-step strategy of building a smart ecosystem and embracing a smart world by creating truly smart mobile phones." The first step is to start with the development and creation of truly smart mobile phones. In the era of AI intelligent bodies, Honor will open the boundaries of technology with its partners to create a new paradigm for AI terminals; the second step is to open the boundaries of the industry in the era of physical AI and create a new paradigm for the AI ecosystem; the third step is to open the boundaries of human potential and create a new paradigm for human civilization in the era of general artificial intelligence (AGI).