According to data from market research firm CINNO Research, in 2024, driven by AR devices, the domestic consumer XR market achieved a 21% quarter-on-quarter sales growth in the fourth quarter, but the annual sales volume fell by 25% year-on-year. In 2024, the total sales volume of the domestic XR consumer market was 567,000 units, among which VR devices performed weakly; AR devices, with their portability, lightweight and AI technology, grew by 25% year-on-year, becoming a market highlight. Looking ahead to 2025, with policy support, technological breakthroughs and continuous enrichment of the content ecosystem, the agency expects the overall XR market to grow by 25%.