National Business Wire (Dec 12) -- U.S. consumers spend nearly twice as much time on Temu as they do on major rivals like Amazon.com Inc., according to research firm Apptopia.

According to Apptopia's device-level analysis cited by Bloomberg, users spent an average of 18 minutes a day on the Temu app in the second quarter, compared to 10 minutes for Amazon and 11 minutes for Alibaba Group's international marketplace AliExpress.

Among younger users, the average time spent on Temu, a cross-border e-commerce platform owned by Chinese e-commerce giant Pinduoduo, amounted to 19 minutes per day.

The time spent by users on Temu continues to increase, reaching about 22 minutes in October, Apptopia noted, widening the gap with shopping giants such as Amazon, Walmart Inc. and Target Corp.