Asia Tech Wire (Oct 15) -- China's GAC Group will host a launch event in Colombia's capital Bogotá on Oct. 29, officially entering the South American market, local media reported Monday.

GAC Group has a full lineup of single-engine, full-hybrid and plug-in hybrid vehicles, as well as 100% electric vehicles.

Meanwhile, the Chinese automaker unveiled its European Market Plan at the Paris Motor Show on Monday.

According to Feng Xingya, general manager of GAC Group, GAC products are due to initially enter some European countries within this year and realize full European market coverage by 2028.

"GAC will focus on launching new energy vehicle products including EVs and PHEVs to the European market," Feng stated.