The smart glasses market is experiencing an explosive growth, with shipments increasing by 116.1% year-on-year in the first quarter of this year
According to the latest IDC report, the shipment volume of China's smart glasses market in the first quarter of 2025 was 494,000 units, a year-on-year increase of 116.1%. Among them, the shipment volume of China's audio and audio shooting glasses market was 359,000 units, a year-on-year increase of 197.4%. There are three main factors for the growth in sales of smart glasses: First, the development and deep integration of artificial intelligence (AI) big models and augmented reality (AR) technology. The maturity of AI big models has significantly improved the interactive ability and practicality of smart glasses, and the breakthrough of AR technology has enhanced the user experience of smart glasses; second, the national subsidy policy has included smart glasses in the scope, and the product cost performance has been significantly improved, which has stimulated market demand to a certain extent; third, manufacturers continue to launch new products, and products are developing in the direction of lightweight and diversification to cover multiple scenarios.