Tariff war may put Apple on a "life test" and prices of its products in the US may rise
US media reported on April 6 local time that the "reciprocal tariffs" introduced by the United States may lead to price increases for Apple's main products sold in the United States. Bloomberg reported that the latest tariff impact will be the biggest test Apple has faced so far. Even if Apple accelerates its diversified layout, further adjusts its supply chain, and pushes suppliers to cut prices, once the tariffs are implemented as planned, Apple will still be under cost and profit margin pressure and will have to consider adjusting the prices of its products in the United States. The report said that Apple has responded to tax policies, exchange rate fluctuations and inflation shocks in Europe and Japan by raising prices. In theory, Apple can postpone adjusting prices until the launch of a new generation of mobile phones in September, but this will make product price increases rather than hardware upgrades the focus. Bloomberg believes that it is difficult for Apple to fully realize the manufacture of products in the United States. It will take at least five years to start production, and it will double the cost of Apple equipment, greatly pushing up the price of Apple products, which is disastrous for both the company and consumers.