During WWDC2025 (Apple Worldwide Developers Conference) held from June 9th to 13th local time, Apple announced the 2025 Apple Design Award, and Taobao's app on Apple Vision Pro won the award. This is the first time that a domestic Internet platform has won the award in the decades since the award was established. Apple officially commented that Taobao Vision has achieved high-quality 3D product presentation on Vision Pro, and users can accurately perceive the size, position, control method and adaptation scene of the product, greatly optimizing the shopping decision-making experience. Zhao Kun, head of Taobao's website and XR business, said in an interview with a reporter from The Paper at Apple headquarters that he hopes to break the restrictions of online and offline and blur the boundaries between the two, "to make offline shopping have virtual and real interaction, and to make online shopping as immersive as offline."