The Shenzhen Municipal Bureau of Commerce recently issued the "Several Measures of Shenzhen on Promoting High-quality Development of Service Consumption". It proposes to vigorously develop digital service consumption. Develop new consumption scenarios such as smart business districts, smart blocks, smart stores, and smart scenic spots. Promote the layout of new formats such as e-sports, social e-commerce, live e-commerce, unmanned retail stores, self-collection cabinets, and cloud cabinets, and expand the application of digital people in multiple scenarios. Support the development and content transformation of online cultural IPs such as games and animations to create new scenarios for diversified and integrated consumption. Promote the development of large-scale online comprehensive service platforms for the life service industry. Actively apply for national new information consumption demonstration projects, promote the application of intelligent sensing facilities, 5G+XR, artificial intelligence and other technical means, and expand the application scenarios of information consumption.