Recently, the Ministry of Commerce, together with relevant departments, issued the "Implementation Plan for Subsidies for New Purchases of Mobile Phones, Tablets, and Smart Watches (Bracelets)". Individual consumers who purchase three types of digital products, namely mobile phones, tablets, and smart watches (bracelets), can enjoy subsidies for new purchases. According to the subsidy plan, each person can subsidize one item of each category, and the subsidy ratio for each item is 15% of the final sales price after deducting all discounts in the production, circulation links and mobile operators, and the maximum amount per item is no more than 500 yuan. The reporter's investigation found that the policy of subsidies for new purchases has been implemented on some online platforms and offline stores, effectively stimulating the smartphone consumer market. According to data from the JD platform, as of 12:00 on January 20, in the provinces and cities where the subsidies for new purchases were launched, the sales of mobile phone products increased by 200% month-on-month, and tablets increased by 300%.