Recently, the news that Apple's mobile phone will be reduced by 1,000 yuan has attracted attention. According to multiple media reports, Apple has issued a price adjustment notice to channel dealers, and all capacity versions of iPhone 16 Pro and iPhone 16 Pro Max have been reduced by more than 1,000 yuan. Some channel dealers believe that Apple's price adjustment is in preparation for the upcoming "618" promotion. The customer service of Apple's Tmall flagship store and Douyin's self-operated flagship store both stated that models below 6,000 yuan can be superimposed with national subsidies, and there are no other discounts and price reduction activities. Apple's JD self-operated store customer service stated that in addition to national subsidies, the store can also superimpose platform discounts, but whether the "618" event will be reduced in price again has not yet been notified. Apple's official website customer service stated that the discount activities of offline direct stores are usually consistent with the official website. The above-mentioned price reduction activities may appear in third-party authorized stores. Consumers can go offline for consultation.