NIO channel transformation: Hong Kong and Macau markets will no longer adopt the direct sales model, but will adopt the agency system
2025-06-26 15:36:48

According to an insider from NIO, NIO will officially launch a new strategic cooperation in the Macau market on July 1, authorizing Guangdong Hongyue Automobile Sales Group Co., Ltd. as the only general agent in the area, which will be fully responsible for the market operation, user service system construction and brand ecological development of NIO, Ledao and Firefly brands in Macau. The insider also revealed to the Blue Whale Auto reporter that after Macau, the Hong Kong market will also adopt the agency system. According to the plan, it is expected to enter the Hong Kong market in the fourth quarter of this year. "We hope to go to more markets with very low capital costs." According to him, the agency model will also be adopted in Azerbaijan, Brazil and other markets in the future.
Nio
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