Lu Weibing: Xiaomi's next step is to break through the price range of more than 6,000 yuan
2024-12-27 10:56:48

At today's 2024 Xiaomi "Full Ecosystem of People, Cars and Homes" Partner Conference, Lu Weibing, partner and president of Xiaomi Group, delivered a speech. Lu Weibing said that in the past November, thanks to the hot sales of the Xiaomi 15 series and K80 series, Xiaomi ranked first in sales in the Chinese market in November from the perspective of activated caliber. 2024 is a year of continuous breakthroughs in Xiaomi's high-end development. Compared with last year, Xiaomi's high-end mobile phone sales increased by 43% year-on-year, and this year it has stabilized at the level of 10 million units. This year, it is expected that Xiaomi's high-end mobile phone sales will exceed 12 million units, and Xiaomi has also set a new goal. In every 3 to 5 years, the goal is to achieve a net increase of more than 10 million high-end mobile phones. In other words, it is hoped that in the next 7 to 8 years, Xiaomi will be able to sell 30 million high-end mobile phones, and today it has stabilized in the high-end market of the 4,000 to 6,000 yuan price segment. The next step is to focus on breaking through the price segment above 6,000 yuan.
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