Lei Jun talks about "anti-involution": resolutely oppose price wars and move towards high-end
2025-06-26 23:56:29

On June 26, Xiaomi's first SUV model, the Xiaomi YU7, was released. Regarding the topic of anti-involution in the automotive industry, Lei Jun, founder, chairman and CEO of Xiaomi Group, said, "We actively respond to the call of the competent authorities and resolutely implement anti-involution. For example, Xiaomi's performance in paying suppliers within 60 days has been well-received. In terms of competition, we are also determined to oppose price wars and move towards the high-end. We use higher standards to demand ourselves and resolutely implement the requirements of the competent authorities."
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