Lei Jun: Competition with Apple is a long and painful process

2025-09-26 08:46:23

Lei Jun, Chairman and CEO of Xiaomi Group, discussed his views on Apple in a media interview on September 25th. He believes that competing with Apple could be a long and painful process, and that the company must wholeheartedly learn from Apple, meticulously focusing on every detail. "Our comprehensive benchmarking isn't just about specs and specifications; we aim to match, and even surpass, Apple in terms of technological leadership and user experience."

Apple Lei Jun Xiaomi

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