JD.com's 11.11 (Single-click Shopping Festival) will officially begin at 8 PM on October 9th. This year's event will feature changes to both the timing and promotional methods. While the launch times for various platforms have been moved up, JD.com's 11.11 event will take place the day after the National Day Golden Week holiday. A JD.com insider revealed, "This timing is primarily to provide consumers with more time to shop and enjoy deals, and there's no need to wait for immediate stock availability." JD.com's promotional methods will be simplified this year. According to Sina Technology, JD.com's main promotional feature for this year's event will be "official discounts up to 90% off." This means consumers can enjoy instant price reductions on single items without having to bulk order. In recent years, JD.com has consistently innovated its large-scale promotional schedules. From the 8 PM launch, which alleviates consumers' late nights, to the immediate stock availability, which eliminates the long pre-sale wait, these initiatives have been well-received by consumers. The insider explained, "The goal is to continuously enhance the consumer shopping experience."