Recently, JD.com announced that it will open five discount supermarkets simultaneously in Suqian, Jiangsu and Zhuozhou, Hebei in August. It is reported that the first JD.com discount supermarket in Zhuozhou covers an area of 5,000 square meters, and selects more than 5,000 cost-effective daily necessities, and the prices will generally be lower than the regular market prices. JD.com told Sina Technology that the JD.com discount supermarket is the first large-scale discount supermarket format in China. As early as a year ago, JD.com Huaguan Discount Supermarket took the lead in conducting a pilot in Beijing, opening two stores in Fangshan in June and December last year, and providing dual services of offline shopping and convenient online ordering. JD.com introduced that JD.com discount supermarkets are different from existing discount supermarkets in the industry in terms of the areas they are opened, store area, number of SKUs, and offline operational advantages. In addition, relying on JD.com's advantages in the supply chain, direct sourcing from the source and its own brands, it also layouts the sinking market and focuses on mass consumption. The prices of goods in the store are generally lower than the regular market prices.