JD.com and Xiaohongshu have upgraded their strategic cooperation and launched the "Red Jing Plan" to bring new business growth paths to brands and merchants. Specifically, starting from June 5 this year, except for some special categories, all brands and merchants on JD.com can use the "Direct to Seeding" function on Xiaohongshu. When placing advertisements on Xiaohongshu, you can add a JD.com shopping link. When users click on the advertisement, they can jump directly to the JD.com APP, realizing a one-step direct access from content seeding to transaction conversion.