Hongxing Co., Ltd. stated on the interactive platform on January 15 that its brands "Fenteng" and "Qianxianyi" have established official accounts on Xiaohongshu, which is one of the company's new media promotion channels. In addition, the company has opened official flagship stores or franchise stores on e-commerce platforms such as Tmall, Taobao, Vipshop, JD.com, and Pinduoduo to sell goods to consumers. At the same time, the company will follow market demand and actively explore or pay attention to new retail channels such as live streaming, community group buying, and flash delivery, striving to further expand marketing channels.