Multiple sources have reported that Alibaba's AliExpress is preparing a "high-profile" brand expansion program. Invitations have already been received from Fortune 500 companies and leading domestic and international brands, and the program is expected to officially launch before Singles' Day (Singles' Day). A screenshot of the "AliExpress Double 11 Brand Plan" has recently been circulating among merchants. It shows that Xiaomi, Pop Mart, and other companies have been shortlisted for the "Super Brand Program," labeled as "deep collaboration." According to sources close to the project, the growth targets set for this partnership are "very aggressive." AliExpress may also establish a new brand zone on its app, providing selected brands with traffic allocation and overseas local operations support.