According to market research firm Canalys, in the fourth quarter of 2024, smartphone shipments in India fell 4% to 37.2 million units as manufacturers adjusted inventory after the holidays. Vivo ranked first with 7.5 million units shipped and a 20% market share. Xiaomi followed closely in second place with 5.7 million units. Samsung ranked third with 5.4 million units. OPPO (excluding OnePlus) and Apple ranked in the top five, with shipments of 4.2 million and 4 million units, respectively. Driven by active promotions and strong holiday demand, Apple won the fifth place for the first time.