On the afternoon of August 22nd, iFlytek's Secretary to the Board, Jiang Tao, stated at the company's 2025 semi-annual results briefing that the company's marketing and promotional expenses for consumer-end hardware products increased by 340 million yuan year-on-year in the first half of the year, effectively driving revenue growth for consumer-end hardware such as learning machines. Data shows that the company's AI learning machine revenue increased by 104% year-on-year in the first half of the year. Currently, the company's offline learning machine store construction continues to advance, with nearly full coverage of high-end shopping malls in first- and second-tier cities, and rapid expansion into lower-tier markets is underway.