Asia Tech Wire (June 19) -- The Chinese joint venture between Chery Automobile Co. Ltd. and Jaguar Land Rover Automotive PLC will launch Freelander-branded electric cars.

Jaguar Land Rover (JLR) announced Wednesday that it signed a letter of intent for a strategic partnership with Chinese automaker Chery.

The two parties intend to jointly promote a new cooperation model, aiming to further strengthen the product matrix of their joint venture, Chery Jaguar Land Rover, towards the coming era of electrification.

Under the partnership, Chery Jaguar Land Rover will launch and manufacture a range of electric products, riding on Chery's electrified platform, while using the Freelander brand licensed from Jaguar Land Rover.

According to JLR, Freelander is independent of Chery's existing lineup and Jaguar Land Rover's four new modern luxury brand families.

Jaguar Land Rover noted that the brand will launch a range of electrified products in the Chinese market through a specific network, and will enable overseas exports in the future.