S. Korea's largest e-commerce platform Coupang fined 140 billion won for alleged algorithm manipulation

2024-06-17 02:48:04

Asia Tech Wire (June 17) -- Coupang, South Korea's largest e-commerce platform, has been fined 140 billion won for alleged algorithm manipulation.

The Korea Fair Trade Commission (KFTC) on Thursday fined Coupang and one of its subsidiaries a total of 140 billion won, the highest fine ever imposed on a retailer in South Korea.

It fined the company for allegedly manipulating search algorithms to support its private brand (PB) products.

Coupang antitrust e-commerce

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