Indonesian Social Commerce Startup Raises $3.2 Million in Pre-Series A Funding
2021-07-19 09:44:03

Desty, an Indonesia-based social commerce startup, has raised $3.2 million in a Pre-A round of funding. The round was led by 5Y Capital and followed by Fosun RZ Capital, Incapital Investment, January Capital, and East Ventures, which was also Desty's seed round investor.

Desty is a digital platform founded in 2020. It offers KOLs and small e-commerce sellers from all industries in Indonesia tools and platforms to showcase their products and services online, such as creating personalized marketing pages and building online stores for free.

Its users include brands, small offline store owners, well-known content creators, and KOLs from various industries such as food, travel, lifestyle, and fashion.

Desty's product offerings include Desty Page and Desty Store. Desty Page is a landing page service that optimizes links on social media accounts, while Desty Store provides a platform for users to host online stores. With hundreds of thousands of users, Desty has quickly grown to become the leading social commerce platform in Indonesia.

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