Asia Tech Wire (Oct 15) -- Fujifilm will launch the company's lightest mirrorless camera in late November, the company said in a news release on Monday.

The camera, called the FUJIFILM X-M5 (X-M5), weighs about 355 grams including the battery and memory card, about 80 grams lighter than Fujifilm's existing lightest model.

Equipped with a 26.1-megapixel image sensor, the X-M5 adds a new feature that "makes it easy to shoot the vertical videos that are popular on social media."

Despite open-ended price tags, the new product is due to be available at a retail price of 124,000 yen.