Zunyi Catering Chamber of Commerce calls on Meituan and Taobao to stop "anti-involution" subsidies
2025-07-15 14:00:20

On the 15th, the Honghuagang District Catering Industry Chamber of Commerce in Zunyi City issued the "Proposal on Calling on Takeaway Platforms to Stop "Involutionary" Subsidies and Unfair Competition". The proposal stated that the extreme subsidies recently launched by Meituan and Taobao Flash Purchase (Ele.me) such as "0 yuan purchase" and "18 yuan off for purchases over 18 yuan" have provoked vicious price wars below cost prices in order to compete for the takeaway market share, which has caused chaos in the market operation order and serious imbalance in the industry ecology, causing a large number of catering companies in the district to fall into a vicious cycle of "no traffic if not participating, and price cuts and losses if participating", and a large number of physical stores that rely on dine-in restaurants have suffered serious shocks and are suffering. The proposal puts forward three proposals: first, stop irrational subsidies and return to value competition; second, protect the legitimate rights and interests of merchants; and third, jointly build a sustainable development ecology.
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