During the 2025 China Home Appliances and Consumer Electronics Expo (AWE 2025), Richard Yu, Huawei's executive director, chairman of the Terminal BG, and chairman of the Intelligent Automotive Solutions BU, was live-broadcasting. In the live broadcast, Richard Yu responded to the price of Pura X (starting at 7,499 yuan). Richard Yu said, "Many people expect it to be very cheap, but in fact the cost is very high. We used the flagship phone's chips, cameras and other configurations, as well as its folding hinge. We used very new technology, and its cost is higher than that of an ordinary flagship candy-bar phone."